Foto fuente externa: www.20minutos.es
Digital marketing plays a fundamental role in the success of advertising campaigns, and the premiere of the film Emilia Pérez (with Selena Gómez, Zoe Saldaña y Karla Gascón) was no exception. This campaign is an excellent example of how to generate expectations and connect with the audience in the cinematic field, using effective digital marketing and social media management strategies. Below, we present five tactics that made the campaign a success and that can be applied to any marketing strategy to boost your brand.
1. Impactful Teasers to Create Intrigue: One of the most powerful techniques to capture audiences’ attention is through teasers. In the case of Emilia Perez, short teasers were released that revealed key scenes, but without giving away the full plot. This approach piqued viewers’ curiosity, leaving them eager to discover more. In branding and digital advertising, content teasers that provoke a desire to know more are essential to maintaining audience interest and ensuring ongoing engagement.
2. Augmented Reality Filters on Instagram: The use of innovative technologies, such as augmented reality filters on Instagram, was a key element in Emilia Pérez's strategy. These filters allowed users to transform into characters from the film, which not only increased social media engagement but also made fans feel part of the story. This tactic can be applied in digital marketing campaigns for brands looking to increase visibility on social media through interactive and engaging content.
Foto fuente externa: www.flickreel.com
3. Influencer Collaborations: Influencer collaborations are a powerful tool to amplify the reach of a campaign. In this strategy, Emilia Pérez's production partnered with influencers from the film and entertainment niche, who shared reactions to exclusive content. By choosing influencers relevant to your niche, you can expand your audience and attract followers who trust the recommendations of these content creators. This is a strategy that any company or brand can adopt to improve their social media strategy and increase their digital presence.
4. Behind-the-Scenes Content to Emotionally Connect: Showing behind-the-scenes footage is an effective way to humanize a brand and generate an emotional connection with the audience. Videos showing the filming process and interviews with the cast of Emilia Pérez made followers feel closer to the production. For brands looking to build an authentic relationship with their audience, this strategy is a powerful way to strengthen brand loyalty and generate genuine anticipation.
Foto fuente externa: www.indiewire.com
5. Social Media Riddles to Encourage Engagement: To actively engage followers, Emilia Perez used riddles and puzzles related to the movie’s plot. This approach not only encouraged user engagement, but also kept audiences thinking about the movie for weeks before the release. Applying this tactic in marketing campaigns can increase interaction and engagement on social media, as it invites followers to be an active part of the brand’s narrative.
A Great Conclusion
The success of Emilia Perez’s campaign demonstrates how digital marketing and social media management can effectively generate buzz. By implementing strategies such as impactful teasers, collaborations with influencers, and interactive content, any brand can increase its online visibility and improve its digital branding. If you’re looking to apply these tactics to your next campaign, be sure to leverage the power of social media and innovative technologies to capture your audience’s attention.
Ready to take your digital marketing strategy to the next level? Contact us at BG WEB RD and find out how we can help you create successful campaigns and increase your online presence.
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